Future Shop Turns Up the Heat with Appliances and Focuses on Double Digit Growthy

24.08.08 - 15:01 ... source : Future Shop

... Future Shop Turns Up the Heat with Appliances and Focuses on Double Digit Growth Improvements to appliance shopping experience plus premium brand KitchenAid now available at Future Shop (Burnaby, BC / Toronto, ON ) June 17, 2008 - Future Shop, Canada's largest retailer and e-tailer of consumer electronics, has launched an aggressive strategy aimed at doubling its market share in appliances. Future Shop is investing in training and in-store changes to become the preferred shopping destination for appliances in Canada. Starting June 20, 2008, Future Shop will add the premium brand KitchenAid to their already expansive appliance offerings in-store and online. "Buying an appliance is the third largest purchase the average Canadian makes after a house and a car," said Michelle Grawe, Director of Merchandising for Appliances, Future Shop. "Our commitment to our customer is to make purchasing appliances easier and more enjoyable. To fulfill this commitment, we are focused on improving the ...» Next (PDF)