E*TRADE FINANCIAL Chooses Omniture for E-Marketing Initiative

19.08.08 - 22:20 ... source : Omniture

... Posted Aug 19, 2008 Financial Services Provider Selects Omniture SiteCatalyst and Omniture Test&Target OREM, Utah – Aug. 19, 2008 "" Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced that E*TRADE FINANCIAL Corp. has selected Omniture as part of a next generation e-marketing initiative designed to gain greater Web traffic analysis and audience segmentation capabilities in support of the company's marketing programs. Omniture SiteCatalyst and Omniture Test&Target help maximize the influence and effectiveness of e-marketing campaigns while helping companies more effectively cater to customer needs. Nicholas A. Utton, Chief Marketing Officer, E*TRADE FINANCIAL Corp., said, "We anticipate that Omniture will help E*TRADE better understand, in real time, how our Web site features and content are resonating with our customers. At the same time, we expect the sof ...» Next (HTML)