Ecco Appoints Weber Shandwick In China

27.04.09 - 15:58 ... source : Weber Shandwick

... Friday, April 24, 2009 SHANGHAI, China – April 24, 2009 – Danish footwear maker ECCO has appointed Weber Shandwick as its public relations agency in mainland China, following a competitive pitch. The brief calls for Weber Shandwick to manage media relations around consumer product launches in support of ECCO's global "My World, My Style, My ECCO" campaign, which aims to position the brand's footwear on the basis of individual comfort and style. In particular, Weber Shandwick's acumen to ignite networks of advocates was cited by the client as a key determiner for Weber Shandwick's success. "We are very excited about working with Weber Shandwick," said Mellisa Lim, marketing manager for ECCO China. "All the PR programs Weber Shan ...» Next (HTML)