Dometic goes after the aftermarket

22.11.08 - 12:32 ... source : Dometic

... Underlying the multiple product launches on the METS stand of Dometic Group this year is significant change of marketing emphasis by the Swedish producer of mobile refrigeration, climate control, cabin sanitation and galley equipment. No fewer than seven new product families were given their trade debut. But whereas Dometic in the past has focused its marketing effort almost entirely on boatbuilders, most of these new products are designed for fitting by boating consumers.Kester Petersson, aftermarket manager Marine Europe with Dometic, said that the group decided to develop its aftermarket business two years ago when it acquired the German mobile refrigeration group Waeco. "We looked through the group's portfolio and looked for aftermarket potential. But D ...» Next (HTML)