CTV Unveils Unprecedented Promotional Campaign for The 2008 JUNO Awards

24.03.08 - 23:47 ... source : CTV

... -- 2008 Campaign to utilize on-air, radio, outdoor and online elements -- Toronto, ON (March 24, 2008) – Alberta’s Badlands gets a makeover – courtesy of CTV. In support of The 2008 JUNO Awards in Calgary, the CTV Creative Agency has created a comprehensive multi-platform campaign involving on-air, radio, outdoor and online promotions that began on-air last week and runs through April 6. The outdoor ad campaign launches in Calgary today. Hosted by Russell Peters, The 2008 JUNO Awards will be broadcast live from Calgary’s Pengrowth Saddledome on Sunday, April 6 at 8 p.m. ET on CTV and select CHUM Radio stations across the country. ** Media Note ** - Download photos from The 2008 JUNO Awards at ctvmedia.ca For The 2008 JUNO Awards on-air campaign, a futuristic "virtual Badlands" environment was created to exhibit the beautifully rugged Alberta landscape, as unique to Canada and the rest of the world as Can ...» Next (HTML)