Courvoisier® Cognac Launches "Le Nez de Courvoisier" to Inspire Greatness Within

20.08.08 - 20:29 ... source : Beam

... August 20, 2008 CONTACTS: Kate Laufer Beam Global Spirits & Wine, Inc. 847-948-8888 kate.laufer@beamglobal.com Chelsea Cummings Qorvis Communications 202-683-3204 ccummings@qorvis.com Courvoisier® Cognac Launches Le Nezde Courvoisier to Inspire Greatness Within Brand Introduces a New Way to Experience Cognac, Through Scent Deerfield, Ill. - August 20, 2008 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits and wine, and Courvoisier® Cognac, one of the world's leading cognac brands, launched its Le Nez de Courvoisier program to educate distributors and the trade across the country about the House Style of Courvoisier. Le Nez ("The Nose" in French) enhances the cognac tasting experience by focusing on the sense of smell, which drives taste and creates greater and deeper appreciation for the highly aromatic, lightly oaked and well balanced st ...» Next (HTML)