Chr. Hansen opens new company in Romania

12.11.08 - 12:37 ... source : Chr. Hansen

... 11-11-08 Chr. Hansen has established its own legal entity in Romania as of November 1, 2008. The new company is part of an aggressive strategy for sales growth in the region. Since 1996 Chr. Hansen has been serving its Romanian customers through local partners. Now the Danish ingredient supplier has established its own legal entity in the country with 22 million inhabitants. “We are investing in order to achieve even higher growth in the region. We want to be close to our customers so we can use our global experiences to meet local needs using local people,” says Jacob Vishof Paulsen, Area Country Manager, Central East Europe. Key market for growth The Romanian market for natural ingredients is growing as the producers are facing stricter quality demands following the country’s entry into the European Union in 2007. “The new company will improve Chr. Hansen’s ability to support new and existing custo ...» Next (HTML)