Beam Global Spirits & Wine Appoints Cruzan® Rum Marketing Team

03.12.08 - 19:20 ... source : Beam

... Fastest-Growing Rum in the U.S. and Tequilas to Benefit from New Hires Deerfield, Ill. - December 3, 2008 - Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits, is pleased to announce the appointments of marketing veterans Peter Wijk and David Turo. Wijk and Turo join the U.S. brand marketing team managing Cruzan® Rum, a recent acquisition that expands the Beam Global portfolio of premium brands to include the fifth-largest and fastest-growing rum brand in the U.S. Wijk has been appointed U.S. senior director, lifestyle brands, which includes Cruzan and Beam Global's tequila portfolio, Sauza® Tequila and El Tesoro de Don Felipe® Tequila. Turo is now the senior brand manager for Cruzan, moving from his former position in Beam Global as the marketing director for the west coast division. "With the addition of Cruzan to our portfolio, we not only gained one of th ...» Next (HTML)